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GMA reinvents itself to survive changing consumer behavior

New Grocery Manufacturers Association CEO Geoff Freeman says group will narrow focus to brands, go on offense to tell industry's story Freeman Geoff Freeman wasn't looking for a job when he was approached last year about leading the Grocery Manufacturers Association. At that point he had led the American Gaming Association as CEO for nearly five years, and while there he had grown both the group's advocacy profile and its membership. GMA, on the other hand, wasn't in good shape. The association had shed at least eight high-profile members amid industry disputes about how to respond to growing consumer demand for healthy foods and transparent labeling of ingredients. The… Read More